People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to find the answer to the three questions with in 3 seconds.
Who you are?
What do you do what you offer?
How do I contact you.
We live in the age of NOW and we are very visual people we want the information immediately – meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.